Hi team, I’ve been using Submagic for client work and really appreciate what you’ve built – especially the b-roll, but I'm missing ai edits like the captions app have. The core reason I switched from Captions: your workflow is smoother, collaboration is easier, and the editing process feels faster. But I’m starting to notice the same pattern that hurt Captions: adding too many side features that only a small group of users care about (avatars, gimmicky AI add-ons, etc.). It risks slowing down the development of the features that actually make Submagic great. What you should double down on: Constantly improving AI templates (fresh, modern, pro-looking) Making b-roll insertion smoother and more flexible Better transitions Keeping the workflow lightning fast for creators who post daily Collaboration tools that make agency work frictionless Pro-level customization (music, transitions, captions that can be reused across edits) I’m afraid you might repeat the same mistakes Captions made – chasing “cool” AI gimmicks while neglecting the foundation. But here’s the difference: since Captions has stopped focusing on it, you have the chance to own this space completely. If you become the go-to platform for fast, professional edits with smooth AI templates and b-roll, you can be the best in this market. Creators don’t need 100 side features. We need one platform that just works and makes our content look amazing, with the flexibility to edit stuff.
